The Work AI Can’t Sign: Rachel Miller on Judgement and the Future of Internal Communication

The Work AI Can’t Sign: Rachel Miller on Judgement and the Future of Internal Communication Índice One of the world’s most influential voices in internal communication on bluster, judgement, and the work that can’t be outsourced. Rachel Miller once asked an artificial intelligence what her cat was called. She had reason to expect a decent […]
When the culture slows the communication down

When the culture slows the communication down Índice What “Janteloven” reveals about strategic communication in Danish organisations. Over the past months I have been observing how organisations in Denmark navigate communication, strategy and culture. Not from the outside, through interviews or surveys, but from closer in. Sitting with teams, watching how decisions move, noticing what […]
Better, Not Faster: Natalia Edde on the Judgement AI Can’t Scale

Better, Not Faster: Natalia Edde on the Judgement AI Can’t Scale Índice Every conversation about AI and communication tends to begin in the same place: speed. How much faster a team can work, how much more it can produce, how quickly a blank page becomes a campaign. It is the promise printed on every tool. […]
The organisation that cannot explain itself

The organisation that cannot explain itself Índice What is the most pressing problem your organisation is facing right now? There is a question I have started asking in strategic sessions, almost as a diagnostic tool. What is the most pressing problem your organisation is facing right now? It sounds simple. It is not. The answers […]
Nobody told managers the job had changed

Nobody told managers the job had changed Índice There is a conversation I have been hearing with increasing frequency over the past year. It happens in different organisations, in different countries, often with people who have never met each other. A manager describes a moment with their team that did not go as expected. Not […]
Are We Even Connecting? Monika Morgan on What Happens When AI Talks to AI

Are We Even Connecting? Monika Morgan on What Happens When AI Talks to AI Índice There are questions that arrive quietly in the middle of a conversation and refuse to leave. Monika Morgan offered one of those during our interview. She was describing something she hears increasingly from clients, a pattern that has become so […]
The line you cannot see until you cross it

The line you cannot see until you cross it Índice There is a moment I keep noticing in conversations with communication teams. Someone describes handing a task to an AI tool, a first draft of an internal announcement, a summary of an engagement survey, a translation of a message from leadership, and then they stop […]
Trust is Not a Campaign: Paulina Stachnik on What Communication Actually Builds

Trust is Not a Campaign: Paulina Stachnik on What Communication Actually Builds Índice There are conversations that remind you why you chose this profession. My conversation with Paulina Stachnik was one of them. Paulina is a strategic communications, digital marketing leader, TEDx speaker with more than ten years of experience working with purpose-driven organisations across […]
When Deliverables Became Our Identity

When Deliverables Became Our Identity Índice How Internal Communication taught organisations to value its outputs more than its contribution. At some point during my time building internal communication at SimpliRoute, I stopped and asked myself a question I had been avoiding. If this function disappeared tomorrow, what would the organisation actually lose? Not the newsletter. […]
Mette Krogh: When Communication Stops Behaving Like a Function

Mette Krogh: When Communication Stops Behaving Like a Function Índice The illusion of order Copenhagen has a way of making organisational life look deceptively calm. The language is measured. Hierarchies feel lighter. Trust is often described as infrastructure rather than aspiration. From the outside, it is easy to assume that communication inside these environments must […]