You can automate warmth. You cannot automate presence

You can automate warmth. You cannot automate presence Índice There is a specific kind of message most people have received at least once. It arrives at the right moment. The tone is warm. The words acknowledge something real. It feels considered, almost personal. You read it and think: someone understood what this moment was like. […]
Kristina Siraeva: Where Leadership Communication Actually Happens

Kristina Siraeva: Where Leadership Communication Actually Happens Índice There is a moment in every organisation where communication stops being something you design and starts being something people either feel or don’t. That moment rarely sits in a campaign, a channel or a perfectly structured message. It happens somewhere much closer to people. In how leaders […]
AI literacy as organisational capability

AI literacy is becoming organisational infrastructure Índice There is a moment most organisations have probably already lived through, even if they have not named it yet. A team completes an AI training session. People leave with new skills, a better sense of what the tools can do, maybe even some excitement about the possibilities. A […]
Sara Miller: AI Adoption Doesn’t Need a New Mindset. It Needs a New Mindstate.

Sara Miller: AI Adoption Doesn’t Need a New Mindset. It Needs a New Mindstate. Índice Some conversations stay with you not for what was said, but for how it reframes everything you thought you knew. My conversation with Sara Miller was one of those. Sara spent the past six years leading a communications team at […]
Your organisation has two AI strategies. It only knows about one

Your organisation has two AI strategies. It only knows about one Índice Somewhere in your organisation right now, there is a meeting happening where someone is presenting the AI roadmap. Approved tools. Governance frameworks. Rollout timelines. A carefully constructed plan for how artificial intelligence will be integrated into how the organisation works. And somewhere else […]
La IA que la empresa controla no es la que sus empleados están usando

La IA que la empresa controla no es la que sus empleados están usando Índice Imagina esta escena. Una reunión de equipo. El director hace una pregunta compleja sobre una decisión que hay que tomar esta semana. Antes de que alguien responda, dos personas ya tienen el teléfono en la mano. No están distraídas. Están […]
AI adoption is not a technology problem. It’s a communication failure.

AI adoption is not a technology problem. It’s a communication failure. Índice Across organisations, the same pattern keeps showing up: AI tools are being deployed. Licenses are approved. Pilots are launched. Training sessions fill up the calendar. Dashboards are built to track usage. And still, something is not working the way leaders expected. The gap between […]
The authenticity paradox: why more AI in internal comms is creating a hunger for more human connection

The authenticity paradox Índice Why more AI in internal communication is creating a hunger for more human connection There is something quietly contradictory happening inside organisations right now. Artificial intelligence is being used to draft messages, summarise leadership updates, adapt tone and generate content at scale. Communication teams are moving faster. Output is increasing. Workflows […]
The Interpretation Layer

The Interpretation Layer AI surfaces signals. Communication creates meaning. Índice Some conversations confirm what you already believe about your discipline. Others expand it. My conversation with Sam Drexler did both. Sam has spent the past six years at Google advising leaders on executive and internal communications, currently working on transformation initiatives connected to the future […]
El gran malentendido sobre la IA en comunicación interna

El gran malentendido sobre la IA en comunicación interna Índice “La inteligencia artificial está revelando el modelo de trabajo sobre el que la comunicación interna se organizó durante años.” Hay algo curioso en muchas conversaciones actuales sobre inteligencia artificial y comunicación interna. La pregunta dominante sigue siendo técnica. Qué herramientas usar. Qué plataformas están integrando […]