The line you cannot see until you cross it
The line you cannot see until you cross it Índice There is a moment I keep noticing in conversations with communication teams. Someone describes handing a task to an AI tool, a first draft of an internal announcement, a summary of an engagement survey, a translation of a message from leadership, and then they stop […]
Trust is Not a Campaign: Paulina Stachnik on What Communication Actually Builds
Trust is Not a Campaign: Paulina Stachnik on What Communication Actually Builds Índice There are conversations that remind you why you chose this profession. My conversation with Paulina Stachnik was one of them. Paulina is a strategic communications, digital marketing leader, TEDx speaker with more than ten years of experience working with purpose-driven organisations across […]
When Deliverables Became Our Identity
When Deliverables Became Our Identity Índice How Internal Communication taught organisations to value its outputs more than its contribution. At some point during my time building internal communication at SimpliRoute, I stopped and asked myself a question I had been avoiding. If this function disappeared tomorrow, what would the organisation actually lose? Not the newsletter. […]
Mette Krogh: When Communication Stops Behaving Like a Function
Mette Krogh: When Communication Stops Behaving Like a Function Índice The illusion of order Copenhagen has a way of making organisational life look deceptively calm. The language is measured. Hierarchies feel lighter. Trust is often described as infrastructure rather than aspiration. From the outside, it is easy to assume that communication inside these environments must […]
You can automate warmth. You cannot automate presence
You can automate warmth. You cannot automate presence Índice There is a specific kind of message most people have received at least once. It arrives at the right moment. The tone is warm. The words acknowledge something real. It feels considered, almost personal. You read it and think: someone understood what this moment was like. […]
AI literacy as organisational capability
AI literacy is becoming organisational infrastructure Índice There is a moment most organisations have probably already lived through, even if they have not named it yet. A team completes an AI training session. People leave with new skills, a better sense of what the tools can do, maybe even some excitement about the possibilities. A […]
La IA que la empresa controla no es la que sus empleados están usando
La IA que la empresa controla no es la que sus empleados están usando Índice Imagina esta escena. Una reunión de equipo. El director hace una pregunta compleja sobre una decisión que hay que tomar esta semana. Antes de que alguien responda, dos personas ya tienen el teléfono en la mano. No están distraídas. Están […]
AI adoption is not a technology problem. It’s a communication failure.
AI adoption is not a technology problem. It’s a communication failure. Índice Across organisations, the same pattern keeps showing up: AI tools are being deployed. Licenses are approved. Pilots are launched. Training sessions fill up the calendar. Dashboards are built to track usage. And still, something is not working the way leaders expected. The gap between […]
The authenticity paradox: why more AI in internal comms is creating a hunger for more human connection
The authenticity paradox Índice Why more AI in internal communication is creating a hunger for more human connection There is something quietly contradictory happening inside organisations right now. Artificial intelligence is being used to draft messages, summarise leadership updates, adapt tone and generate content at scale. Communication teams are moving faster. Output is increasing. Workflows […]
The Interpretation Layer
The Interpretation Layer AI surfaces signals. Communication creates meaning. Índice Some conversations confirm what you already believe about your discipline. Others expand it. My conversation with Sam Drexler did both. Sam has spent the past six years at Google advising leaders on executive and internal communications, currently working on transformation initiatives connected to the future […]