La IA que la empresa controla no es la que sus empleados están usando
La IA que la empresa controla no es la que sus empleados están usando Índice Imagina esta escena. Una reunión de equipo. El director hace una pregunta compleja sobre una decisión que hay que tomar esta semana. Antes de que alguien responda, dos personas ya tienen el teléfono en la mano. No están distraídas. Están […]
AI adoption is not a technology problem. It’s a communication failure.
AI adoption is not a technology problem. It’s a communication failure. Índice Across organisations, the same pattern keeps showing up: AI tools are being deployed. Licenses are approved. Pilots are launched. Training sessions fill up the calendar. Dashboards are built to track usage. And still, something is not working the way leaders expected. The gap between […]
The authenticity paradox: why more AI in internal comms is creating a hunger for more human connection
The authenticity paradox Índice Why more AI in internal communication is creating a hunger for more human connection There is something quietly contradictory happening inside organisations right now. Artificial intelligence is being used to draft messages, summarise leadership updates, adapt tone and generate content at scale. Communication teams are moving faster. Output is increasing. Workflows […]
The Interpretation Layer
The Interpretation Layer AI surfaces signals. Communication creates meaning. Índice Some conversations confirm what you already believe about your discipline. Others expand it. My conversation with Sam Drexler did both. Sam has spent the past six years at Google advising leaders on executive and internal communications, currently working on transformation initiatives connected to the future […]
Beyond the Prompt: Jonas Bladt Hansen on the Next Level of Internal Communication
Beyond the Prompt: Jonas Bladt Hansen on the Next Level of Internal Communication Índice Jonas Bladt Hansen speaks about artificial intelligence with an unusual calm. There is no hype in his tone, no urgency to impress with tools. His focus rests elsewhere. On structure. On discipline. On how internal communication defines its own value in […]
When Certainty Disappears, Internal Communication Becomes the System Organisations Rely On
When Certainty Disappears, Internal Communication Becomes the System Organisations Rely On Índice Why clarity, trust and leadership alignment are no longer optional in complex organisations There is a quiet misconception that still follows Internal Communication into boardrooms. The idea that it exists to “keep people informed”, to package messages once decisions are made, to smooth […]
Decoding Denmark: What Observing the Nordic Model of Trust Has Taught Me
Decoding Denmark: What Observing the Nordic Model of Trust Has Taught Me Índice have lived in Copenhagen for two years now. Long enough to move beyond the romanticized narratives of Nordic work culture, but still very much from the position of an observer, someone learning the system from the outside. I haven’t yet experienced the […]
Clean Energy, Dirty Cultures: The Invisible Incoherence of Transition
Clean Energy, Dirty Cultures: The Invisible Incoherence of Transition Índice Europe, with Denmark acting as one of the great global laboratories for renewable energy, has embraced the energy transition as an unquestionable strategic priority. The narratives are perfectly aligned: renewables, net zero, sustainability, future-proof. Investments are advancing at a breakneck pace. Technology is delivering. Artificial […]
Internal Communication: Between Professionalisation and Technological Disruption
Internal Communication: Between Professionalisation and Technological Disruption Índice “Internal communication is fundamental part of organisational life. The management of it has the power to help organisations thrive.” Oli Howard, Head of Membership & Product Portfolio at CIPD and Module Leader of the MA in Internal Communication Management https://www.ioic.org.uk/learn-develop/qualifications/masters.html, did not plan to end up in […]
Train It or Lose It: Why Internal Comms Must Teach AI to Speak the Language of Culture
Train It or Lose It: Why Internal Comms Must Teach AI to Speak the Language of Culture Índice Inside every organization, AI is already learning how to talk. It’s processing onboarding materials, policy documents, FAQs, emails, feeding on tone, phrasing, and patterns of authority. Every upload, every prompt, every automated answer is a micro-lesson about […]