Trust is Not a Campaign: Paulina Stachnik on What Communication Actually Builds

Trust is Not a Campaign: Paulina Stachnik on What Communication Actually Builds Índice There are conversations that remind you why you chose this profession. My conversation with Paulina Stachnik was one of them.  Paulina is a strategic communications,digital marketing leader, TEDx speaker with more than ten years of experience working with purpose-driven organisations across four […]

When Deliverables Became Our Identity

When Deliverables Became Our Identity Índice How Internal Communication taught organisations to value its outputs more than its contribution. At some point during my time building internal communication at SimpliRoute, I stopped and asked myself a question I had been avoiding. If this function disappeared tomorrow, what would the organisation actually lose? Not the newsletter. […]

You can automate warmth. You cannot automate presence

You can automate warmth. You cannot automate presence Índice There is a specific kind of message most people have received at least once. It arrives at the right moment. The tone is warm. The words acknowledge something real. It feels considered, almost personal. You read it and think: someone understood what this moment was like. […]

AI adoption is not a technology problem. It’s a communication failure.

AI adoption is not a technology problem. It’s a communication failure. Índice Across organisations, the same pattern keeps showing up: AI tools are being deployed. Licenses are approved. Pilots are launched. Training sessions fill up the calendar. Dashboards are built to track usage. And still, something is not working the way leaders expected. The gap between […]

Beyond Feeling: Why Internal Communication Must Pivot to Performance in the AI Era?

Beyond Feeling: Why Internal Communication Must Pivot to Performance in the AI Era? Índice Some conversations don’t reassure you, they confront you. Talking with Mike Klein felt less like an interview and more like a stress test for the discipline of Internal Communication itself. Not because of the technology we discussed, but because of the […]

Decoding Denmark: What Observing the Nordic Model of Trust Has Taught Me

Decoding Denmark: What Observing the Nordic Model of Trust Has Taught Me Índice have lived in Copenhagen for two years now. Long enough to move beyond the romanticized narratives of Nordic work culture, but still very much from the position of an observer, someone learning the system from the outside. I haven’t yet experienced the […]

Clean Energy, Dirty Cultures: The Invisible Incoherence of Transition

Clean Energy, Dirty Cultures: The Invisible Incoherence of Transition Índice Europe, with Denmark acting as one of the great global laboratories for renewable energy, has embraced the energy transition as an unquestionable strategic priority. The narratives are perfectly aligned: renewables, net zero, sustainability, future-proof. Investments are advancing at a breakneck pace. Technology is delivering. Artificial […]

Dominic Walters: “Internal Communication is finally leaving its teenage years”

Dominic Walters: “Internal Communication is finally leaving its teenage years” Índice Some conversations don’t just inform—they rewire how you understand an entire profession. Speaking with Dominic Walters, President of the Institute of Internal Communication (IoIC) and one of the most influential voices in the industry, was exactly that: a moment of clarity about what Internal […]

AI as a Strategic Colleague: The Perspective of Erik Sebok

AI as a Strategic Colleague: The Perspective of Erik Sebok Índice Practical solutions in a digital world As Senior Internal Communications Advisor at AtkinsRéalis, Erik Sebok works across strategy, planning, content, campaigns, leadership engagement, inclusive comms, and hybrid events for a complex global engineering business. He’s known for his hands-on, practical approach that’s always focused […]

Listening for Real, Not Covering Up the Noise

Listening for Real, Not Covering Up the Noise Índice Regine Nelson on How Internal Communications Connects Purpose, Strategy and the Future with AI Regine Nelson built her career moving between external and internal communications, with experience in companies like PayPal and now leading at Couchbase. Her path led her to specialize in something we rarely […]