When the culture slows the communication down
When the culture slows the communication down Índice What “Janteloven” reveals about strategic communication in Danish organisations. Over the past months I have been observing how organisations in Denmark navigate communication, strategy and culture. Not from the outside, through interviews or surveys, but from closer in. Sitting with teams, watching how decisions move, noticing what […]
The organisation that cannot explain itself
The organisation that cannot explain itself Índice What is the most pressing problem your organisation is facing right now? There is a question I have started asking in strategic sessions, almost as a diagnostic tool. What is the most pressing problem your organisation is facing right now? It sounds simple. It is not. The answers […]
Nobody told managers the job had changed
Nobody told managers the job had changed Índice There is a conversation I have been hearing with increasing frequency over the past year. It happens in different organisations, in different countries, often with people who have never met each other. A manager describes a moment with their team that did not go as expected. Not […]
The line you cannot see until you cross it
The line you cannot see until you cross it Índice There is a moment I keep noticing in conversations with communication teams. Someone describes handing a task to an AI tool, a first draft of an internal announcement, a summary of an engagement survey, a translation of a message from leadership, and then they stop […]
When Deliverables Became Our Identity
When Deliverables Became Our Identity Índice How Internal Communication taught organisations to value its outputs more than its contribution. At some point during my time building internal communication at SimpliRoute, I stopped and asked myself a question I had been avoiding. If this function disappeared tomorrow, what would the organisation actually lose? Not the newsletter. […]
Designing Coherence: where Reputation Actually Takes Shape
Designing Coherence: where Reputation Actually Takes Shape Índice Reputation is often discussed as something organizations project outward. A matter of visibility, positioning, or narrative control. But in practice, reputation forms much earlier and much closer. It takes shape in the everyday experience of work: how decisions are explained, how uncertainty is handled, how leaders communicate […]
Decoding Denmark: What Observing the Nordic Model of Trust Has Taught Me
Decoding Denmark: What Observing the Nordic Model of Trust Has Taught Me Índice have lived in Copenhagen for two years now. Long enough to move beyond the romanticized narratives of Nordic work culture, but still very much from the position of an observer, someone learning the system from the outside. I haven’t yet experienced the […]
Clean Energy, Dirty Cultures: The Invisible Incoherence of Transition
Clean Energy, Dirty Cultures: The Invisible Incoherence of Transition Índice Europe, with Denmark acting as one of the great global laboratories for renewable energy, has embraced the energy transition as an unquestionable strategic priority. The narratives are perfectly aligned: renewables, net zero, sustainability, future-proof. Investments are advancing at a breakneck pace. Technology is delivering. Artificial […]
El problema no es la IA. Es que nadie está pensando en la organización.
El problema no es la IA. Es que nadie está pensando en la organización. Índice Durante los últimos dos años, las organizaciones han hablado obsesivamente de inteligencia artificial. Qué herramienta usar. Qué modelo integrar. Qué proceso automatizar. Qué rol va a desaparecer. La conversación ha sido intensa, técnica y, paradójicamente, superficial. Porque mientras todos miran a […]
2026: No se trata de predecir el futuro. Se trata de entender lo que ya está cambiando.
2026: No se trata de predecir el futuro. Se trata de entender lo que ya está cambiando. Índice Las organizaciones llevan años tratando de “anticipar el futuro”. Nuevas herramientas, nuevas plataformas, nuevos formatos. Pero el verdadero cambio nunca llega desde afuera: se filtra desde dentro, silenciosamente, a través de las conversaciones que sostienen, o que […]