Cuando la fuga de talento es un síntoma

Cuando la fuga de talento es un síntoma: respuesta inmediata y plan de 90 días Índice En The Internal Voices nos gusta imaginar escenarios que —aunque ficticios— están ocurriendo ahora mismo en más de una empresa. Esta vez, el caso es NutriPeak, una compañía chilena de suplementos deportivos (empresa ficticia, caso real) con 250 empleados, […]

“The goal of internal communications is changing employee behavior”

“The goal of internal communications is changing employee behavior” Índice Kateryna Byelova’s vision on how internal comms must go beyond information to truly transform attitudes, perceptions and results Kateryna Byelova  has led internal communication roles across Europe and North America, and today she helps organizations in the Gulf build the function from scratch. Through her […]

VOICES: de medir comunicación a demostrar impacto cultural

VOICES: de medir comunicación a demostrar impacto cultural Índice En demasiadas organizaciones, la Comunicación Interna todavía se mide en clics, aperturas y encuestas de clima. Métricas fáciles de reportar, pero pobres para demostrar lo que realmente importa: confianza, coherencia y la capacidad de movilizar a las personas en torno a un propósito compartido. El problema […]

Clicks, Chaos, and Invented Crises: The Silent Everyday of Internal Comms

Clicks, Chaos, and Invented Crises: The Silent Everyday of Internal Comms Índice Internal Comms rarely makes headlines. Most of its battles are fought quietly, in inboxes and meeting rooms, where culture is either sustained—or eroded. The day-to-day often looks like this: endless newsletters, last-minute requests, dashboards that obsess over opens and clicks. A constant rush […]

VOICES: From Measuring Communication to Demonstrating Cultural Impact

VOICES: From Measuring Communication to Demonstrating Cultural Impact Índice Too often, Internal Comms is still measured in clicks, open rates, or engagement surveys. Easy to report, yes, but weak in showing what truly matters: trust, coherence, and the organization’s ability to mobilize people around a shared purpose. The problem isn’t measurement. The problem is confusing […]

HR Measures, IC Sustains… or Everything Falls Apart

HR Measures, IC Sustains… or Everything Falls Apart Índice Feedback systems are often presented as if they were self-sufficient: you launch a survey, HR measures, reports come out… and change magically follows. But anyone who’s worked in a real organization knows that’s not how it works. Because if Internal Comms doesn’t sustain the dialogue, the […]

Líder que no comunica, no lidera

Líder que no comunica, no lidera Índice “Hay que alinear a los líderes”. “Hay que lograr que los jefes bajen el mensaje”. “Que el equipo entienda depende de cómo lo transmita el liderazgo”. Frases repetidas. Pero, ¿realmente nos hemos hecho cargo de ellas? En muchas organizaciones, el liderazgo es el eslabón perdido entre estrategia y […]

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