Beyond Stock: How to Use AI-Generated Images in Internal Communication Campaigns
- trinimaturana
- The Voices in English
Índice
Stock images have long been the default option for Internal Comms teams with limited resources. But with the rise of generative AI, a new door has opened: creating visuals that are unique, customizable, and aligned with your organization’s identity.
Yet with this new power comes a new responsibility. Because not every image generated by AI strengthens culture. Some confuse it. Others even weaken it.
“Not everything that shines in Midjourney is communication.”
When to Use AI-Generated Images
Generative AI is a great ally when:
- You need to visualize a concept that stock libraries simply don’t cover.
- You want to create a unique visual identity for internal campaigns.
- You aim to represent diversity and inclusion without falling into stereotypes.
Here, AI helps elevate the narrative and turn abstract concepts—like purpose or values—into images that resonate internally.
When to Question or Avoid Them
But not every campaign benefits from AI. There are moments where caution is key:
- When credibility is at stake. In sensitive topics like layoffs, compliance, or safety, artificial images can create distrust.
- When the visual overshadows the message. If employees focus on “how weird” or “how fake” the image looks, the communication fails.
- When the technology reproduces biases. Generative models can reinforce stereotypes if not carefully guided.
In these cases, the safest path is often to stick to authentic photography—or to invest in simple, clear design.
The Golden Rule: Intention First
AI images are not here to decorate. They are here to amplify meaning. The key question is not “can I generate it?” but “should I generate it?”
Internal Comms must treat visuals as part of the cultural narrative: they should help employees see themselves in the story, not distract from it.
Closing
The opportunity is real: with AI, we can finally move beyond cliché stock photos and design visuals that carry meaning. But the responsibility is also real: to use this technology with intention, sensitivity, and cultural awareness.
Because in Internal Comms, an image is never just an image. It’s part of the culture we’re building.