Internal Comms doesn’t sell a product, it isn’t a cost; it’s an investment in coherence

Internal Comms doesn’t sell a product, it isn’t a cost; it’s an investment in coherence Índice From ROI to ROC: why coherence is the new metric of value in Internal Communication The illusion of cost If you still measure the value of Internal Comms in cost savings, you’re not measuring value, you’re measuring loss or […]

“The goal of internal communications is changing employee behavior”

“The goal of internal communications is changing employee behavior” Índice Kateryna Byelova’s vision on how internal comms must go beyond information to truly transform attitudes, perceptions and results Kateryna Byelova  has led internal communication roles across Europe and North America, and today she helps organizations in the Gulf build the function from scratch. Through her […]

Clicks, Chaos, and Invented Crises: The Silent Everyday of Internal Comms

Clicks, Chaos, and Invented Crises: The Silent Everyday of Internal Comms Índice Internal Comms rarely makes headlines. Most of its battles are fought quietly, in inboxes and meeting rooms, where culture is either sustained—or eroded. The day-to-day often looks like this: endless newsletters, last-minute requests, dashboards that obsess over opens and clicks. A constant rush […]