Edeje Onwude: “During COVID we became part of strategic decision-making, but today that influence is starting to slip away”
Edeje Onwude: The risk of moving backwards in Internal Communications after the lessons of COVID Índice The conversation with Edeje Onwude was so rich in perspectives and challenges that we decided to divide it into two parts. This is the first, focused on what internal communications gained during the pandemic and the risk of losing […]
“The goal of internal communications is changing employee behavior”
“The goal of internal communications is changing employee behavior” Índice Kateryna Byelova’s vision on how internal comms must go beyond information to truly transform attitudes, perceptions and results Kateryna Byelova has led internal communication roles across Europe and North America, and today she helps organizations in the Gulf build the function from scratch. Through her […]
GPT for Internal Comms: The Extended Team That Transforms I
GPT for Internal Comms: The Extended Team That Transforms I Índice For years, Internal Comms has carried a paradox: teams are expected to do more with less. Fewer people, tighter budgets, increasing demands. Now, imagine expanding your team overnight—without adding headcount. That’s what GPTs and generative AI assistants represent: the ability to design content, respond […]
Do You Generate Content with AI in Your Organization? Since August, Communicating Poorly Is Also a Legal Risk
Do You Generate Content with AI in Your Organization? Since August, Communicating Poorly Is Also a Legal Risk Índice On August 2, 2025, the first provisions of the European Union’s AI Act came into effect. While the full regulation will roll out progressively over the next two years, one area is already clear: foundational models, […]
Clicks, Chaos, and Invented Crises: The Silent Everyday of Internal Comms
Clicks, Chaos, and Invented Crises: The Silent Everyday of Internal Comms Índice Internal Comms rarely makes headlines. Most of its battles are fought quietly, in inboxes and meeting rooms, where culture is either sustained—or eroded. The day-to-day often looks like this: endless newsletters, last-minute requests, dashboards that obsess over opens and clicks. A constant rush […]
HR Measures, IC Sustains… or Everything Falls Apart
HR Measures, IC Sustains… or Everything Falls Apart Índice Feedback systems are often presented as if they were self-sufficient: you launch a survey, HR measures, reports come out… and change magically follows. But anyone who’s worked in a real organization knows that’s not how it works. Because if Internal Comms doesn’t sustain the dialogue, the […]