“The goal of internal communications is changing employee behavior”
“The goal of internal communications is changing employee behavior” Índice Kateryna Byelova’s vision on how internal comms must go beyond information to truly transform attitudes, perceptions and results Kateryna Byelova has led internal communication roles across Europe and North America, and today she helps organizations in the Gulf build the function from scratch. Through her […]
GPT for Internal Comms: The Extended Team That Transforms I
GPT for Internal Comms: The Extended Team That Transforms I Índice For years, Internal Comms has carried a paradox: teams are expected to do more with less. Fewer people, tighter budgets, increasing demands. Now, imagine expanding your team overnight—without adding headcount. That’s what GPTs and generative AI assistants represent: the ability to design content, respond […]
Do You Generate Content with AI in Your Organization? Since August, Communicating Poorly Is Also a Legal Risk
Do You Generate Content with AI in Your Organization? Since August, Communicating Poorly Is Also a Legal Risk Índice On August 2, 2025, the first provisions of the European Union’s AI Act came into effect. While the full regulation will roll out progressively over the next two years, one area is already clear: foundational models, […]
Beyond Stock: How to Use AI-Generated Images in Internal Communication Campaigns
Beyond Stock: How to Use AI-Generated Images in Internal Communication Campaigns Índice Stock images have long been the default option for Internal Comms teams with limited resources. But with the rise of generative AI, a new door has opened: creating visuals that are unique, customizable, and aligned with your organization’s identity. Yet with this new […]