Augmented Storytelling: AI and Internal Comms in the Making of Purposeful Narratives
Augmented Storytelling: AI and Internal Comms in the Making of Purposeful Narratives Índice The new narrative battlefield Storytelling has always been the emotional core of Internal Communication, the bridge that connects purpose, culture, and action. But the rise of Generative AI has redrawn that landscape. Today, AI can draft a speech in seconds, prototype campaigns, […]
AI as a Strategic Colleague: The Perspective of Erik Sebok
AI as a Strategic Colleague: The Perspective of Erik Sebok Índice Practical solutions in a digital world As Senior Internal Communications Advisor at AtkinsRéalis, Erik Sebok works across strategy, planning, content, campaigns, leadership engagement, inclusive comms, and hybrid events for a complex global engineering business. He’s known for his hands-on, practical approach that’s always focused […]
Internal Comms doesn’t sell a product, it isn’t a cost; it’s an investment in coherence
Internal Comms doesn’t sell a product, it isn’t a cost; it’s an investment in coherence Índice From ROI to ROC: why coherence is the new metric of value in Internal Communication The illusion of cost If you still measure the value of Internal Comms in cost savings, you’re not measuring value, you’re measuring loss or […]
Internal Communication: Between Professionalisation and Technological Disruption
Internal Communication: Between Professionalisation and Technological Disruption Índice “Internal communication is fundamental part of organisational life. The management of it has the power to help organisations thrive.” Oli Howard, Head of Membership & Product Portfolio at CIPD and Module Leader of the MA in Internal Communication Management https://www.ioic.org.uk/learn-develop/qualifications/masters.html, did not plan to end up in […]
Listening for Real, Not Covering Up the Noise
Listening for Real, Not Covering Up the Noise Índice Regine Nelson on How Internal Communications Connects Purpose, Strategy and the Future with AI Regine Nelson built her career moving between external and internal communications, with experience in companies like PayPal and now leading at Couchbase. Her path led her to specialize in something we rarely […]
Bridging the Frontline Gap: Internal Comms for Deskless & Hybrid Workforces
Bridging the Frontline Gap: Internal Comms for Deskless & Hybrid Workforces Índice When leaders talk about “employee experience,” the focus often leans toward those working behind screens. Yet, a significant portion of the workforce—retail staff, plant operators, delivery teams, healthcare professionals—rarely sits at a desk. Add to that the complexity of hybrid work, and you […]
The Invisible Cost of the “Quick Update”
The Invisible Cost of the “Quick Update” Índice The Invisible Cost of the “Quick Update” It always starts the same way. “Can we send a quick update?” Anyone who has worked in Internal Comms knows what happens next. Quick is never quick. What begins as a simple request turns into a maze of clarifications, rewrites, […]
Edeje Onwude: “AI will not replace the human touch. But if we ignore it, we’ll be replaced by teams who know how to use it.”
Edeje Onwude: Artificial Intelligence and the Next Generation in Internal Communications Índice In Part 2 of our conversation with Edeje Onwude, an emerging voice in Internal Communications, we turned our focus to the immediate future of the discipline. The arrival of AI, the still pending role of academia, and the challenge of shaping the professionals […]
Edeje Onwude: “During COVID we became part of strategic decision-making, but today that influence is starting to slip away”
Edeje Onwude: The risk of moving backwards in Internal Communications after the lessons of COVID Índice The conversation with Edeje Onwude was so rich in perspectives and challenges that we decided to divide it into two parts. This is the first, focused on what internal communications gained during the pandemic and the risk of losing […]
“The goal of internal communications is changing employee behavior”
“The goal of internal communications is changing employee behavior” Índice Kateryna Byelova’s vision on how internal comms must go beyond information to truly transform attitudes, perceptions and results Kateryna Byelova has led internal communication roles across Europe and North America, and today she helps organizations in the Gulf build the function from scratch. Through her […]